BYLLIE was conceptualized by co-founders Allie Evans & Vivian Lopez believing that business can be a force for good. Evans began her career at just 13 years old, amassing a following of over half a million across platforms. Creating partnerships and campaigns with some of the biggest brands in the world. Years later Allie faced an internal reckoning after her 12 year old sister, Byllie, faced a life altering mental health challenge, that was triggered by the same social platforms she had built her career on. With 15+ years of creative marketing experience Allie & Vivian began consulting with the philosophy that when authenticity, impact, and community is in the ethos of a brand they are in the business of doing good and in return feeling good, and that feeling is at the heart of every successful brand.